Digital Health MSc - Curriculum
התכנית לבריאות דיגיטלית - תוכנית לימודים

MedTech Entrepreneurship and Innovation
Mr. Yair Sakov, Dr. Amir Blumenfeld
Delivering basic health care advances worldwide and continuing to increase the quality and span of life (in an affordable manner) represent some of the major societal challenges of our time. Addressing these challenges will require innovation in both medical technology and the ways in which health services are delivered.
Through a combination of lectures, readings, cases, guest speakers, and students’ own entrepreneurial work outside of class, we will examine the key features of concern to prospective health care entrepreneurs: (1) sources of health care innovation; (2) the many “customers” in health care: patients, doctors, hospitals, insurers, and regulators; (3) the market leaders with developed clinical and sales expertise; (4) the investing community.
In the course, we will learn how to initiate and build a startup, develop a sustainable business model, and go to market with a new product or service. All this while considering the specific challenges of health care entrepreneurship.
This course will be useful for those interested in starting or working for an entrepreneurial venture in health care; those who will be “customers” of health care innovation; and those who desire to develop an entrepreneurial mindset to bring to work for established firms, finance, or consulting in the health care sector.

Evaluating AI and Digital Technologies for Clinical Decision Making
Dr. Mor Saban
The course focuses on the integration of artificial intelligence (AI) and digital technologies in healthcare, responding to the growing demand for efficient, high-quality patient care. It explores AI applications, particularly clinical decision support systems, and machine learning models to enhance medical decision-making, predict patient risks, and streamline clinical workflows. The curriculum addresses the challenges and opportunities posed by the widespread adoption of these technologies, emphasizing real-world implementation complexities, impact on clinical workflows, and ethical considerations. The course aims to equip participants with a comprehensive understanding of the theoretical and practical implications of utilizing AI and digital technologies in diverse health domains.

Navigating Healthcare Innovation Through Use Case Analysis
Dr. Tal Soffer, Dr. Michal Roll
The course will explore the dynamic landscape in medical technologies, covering current applications, benefits, and challenges with a focus on evaluating successful transformations. Emphasis is placed on anticipating future developments using foresight techniques and analyzing trends. The curriculum also addresses the role of professionals in healthcare advancements, highlighting complexities and strategies for managing technology development. Students actively engage in developing metrics, including taxonomy and Key Performance Indicators (KPIs), to measure digital transformation success. The course culminates in group work sessions for use case analysis, providing a practical application of the concepts learned.

Hybrid Healthcare: Integrating Technologies to Medical Treatment
Dr. Esti Shelly, Dr. Tal Soffer
This course explores what it takes to integrate technologies into various healthcare practices and settings. It examines the challenges, successes, and failures associated with the adoption and implementation of technologies and their impact on health practices. Through real-life case studies brought by guest speakers, students will gain an understanding of the complexity and adaptive challenges involved in incorporating technologies into traditional healthcare structures. The course also covers policy interventions, leadership strategies, and frameworks for evaluating the clinical, social, and economic impact of health technologies. Throughout the course, guest speakers from various healthcare organizations and the Ministry of Health will share their experiences and insights. Students will work in teams to analyze a real-life example of technology usage in healthcare in Israel, assessing its adoption, impact, challenges, and recommendations for the future.
* Note: While we aim to provide accurate and up-to-date information, please be aware that minor changes in course content or course names may occur as we continuously improve the program.
